{"id":491,"date":"2011-07-06T20:38:18","date_gmt":"2011-07-06T20:38:18","guid":{"rendered":"http:\/\/www.syslog.cl.cam.ac.uk\/?p=491"},"modified":"2011-07-06T20:49:04","modified_gmt":"2011-07-06T20:49:04","slug":"netsci-2001","status":"publish","type":"post","link":"https:\/\/www.syslog.cl.cam.ac.uk\/2011\/07\/06\/netsci-2001\/","title":{"rendered":"netsci 2011"},"content":{"rendered":"

i attended netsci a couple of weeks ago. here is my stream of consciousness:<\/p>\n

lada adamic<\/a> talked about how info changes as it propagates through the blogsphere, and she effectively modelled this change \u00c2\u00a0as a simple urn model. more on her upcoming ICSW paper. \u00c2\u00a0her future research will go into how sentiment of memes changes\/evolves (this topic has been recently covered by \u00c2\u00a0jure leskovec).<\/p>\n

former navy officer duncan watts<\/a> presented few macro sociological lab experiments and field experiments that he and his colleagues run on social media sites. he showed how media sites such as Twitter, Facebook, and Mechanical Turk allow researchers to measure individual level behaviour and interactions on a massive scale in real time. the good news is that \u00c2\u00a0there are already guides for running experiments on those platforms\u00c2\u00a0 (see, for example, the tutorial at icwsm by paolacci\u00c2\u00a0 and mason).\u00c2\u00a0 the experiments he mentioned are fully reported in his latest book \"Everything is Obvious<\/a>\". The main idea behind the book could be summarised as follows:<\/p>\n

our intuition for human behaviour is so rich: we can \"explain\" essentially anything we observe. in turn, we feel like we ought to be able to predict, manage, direct the behaviours of others. yet often when we try to do these things (in government, policy, business, marketing), we fail. that is because, paradoxically, our intuition for human behaviour may actually impede our understanding of it. perhaps a more scientific behaviour would help us. the book is about experiments whose goal was to understand human behaviour at a large scale.<\/p><\/blockquote>\n

olivia woolley meza of\u00c2\u00a0 max plank presented the results of a project<\/a> that measured the impact of two events (ie, island vulcan ashes and 9\/11) on flight fluxes. these fluxes were modelled as\u00c2\u00a0 a network and metrics of interest were computed on the network - for example, they computed network fragmentation (nodes remaining in the largest connected component), and network inflation (how distances in the network decay). this study provided few intuitive take-aways, including:<\/p>\n