{"id":980,"date":"2012-05-30T13:17:21","date_gmt":"2012-05-30T13:17:21","guid":{"rendered":"http:\/\/www.syslog.cl.cam.ac.uk\/?p=980"},"modified":"2012-05-30T13:17:21","modified_gmt":"2012-05-30T13:17:21","slug":"digital-brand-jambrunel-horizon-curated-thing","status":"publish","type":"post","link":"https:\/\/www.syslog.cl.cam.ac.uk\/2012\/05\/30\/digital-brand-jambrunel-horizon-curated-thing\/","title":{"rendered":"digital brand jam@brunel &#8211; Horizon curated thing"},"content":{"rendered":"<p>quite surprisingly excellent - lots of interesting mixes of tech-aware media folks and media-aware tech geeks etc<\/p>\n<p>&nbsp;<\/p>\n<p>some thoughts - evidence resistent theories about brands abound<\/p>\n<p>&nbsp;<\/p>\n<p>politics is branded just like businesses - belief\/trust failures are common in both<\/p>\n<p>&nbsp;<\/p>\n<p>just being big eventually makes you \"evil\"<\/p>\n<p>&nbsp;<\/p>\n<p>viral marketting doesn't (hardly ever) work...<\/p>\n<p>&nbsp;<\/p>\n<p>page rank is ethical - auctioning advertises on search, social etc isn't.<\/p>\n<p>&nbsp;<\/p>\n<p>crowdsources business models (financial and cellphone data plans) is cunning...but eventually they will revert to type...<\/p>\n<p>&nbsp;<\/p>\n<p>I suppose there will be a formal output of the workshop...<\/p>\n<p>&nbsp;<\/p>\n<p>social media folks have better slidepacks than tech\/geek people:(<\/p>\n","protected":false},"excerpt":{"rendered":"<p>quite surprisingly excellent &#8211; lots of interesting mixes of tech-aware media folks and media-aware tech geeks etc &nbsp; some thoughts &#8211; evidence resistent theories about brands abound &nbsp; politics is branded just like businesses &#8211; belief\/trust failures are common in both &nbsp; just being big eventually makes you &#8220;evil&#8221; &nbsp; viral marketting doesn&#8217;t (hardly ever) [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/posts\/980"}],"collection":[{"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":1,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/posts\/980\/revisions\/981"}],"wp:attachment":[{"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.syslog.cl.cam.ac.uk\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}