Tracking shared YouTube links might help improve video delivery performance

Posted by Salvatore Scellato

Even though sharing YouTube links with our friends on Twitter and Facebook might seem a simple and quick action with no consequences, when millions of users are doing so every day it is something much more important. In fact, it becomes possible to track how interest for content items is spreading across social networks to improve performance of the content delivery networks serving those items. This is the problem we have addressed in a recent paper which will appear at the upcoming WWW 2011 conference.