digital brand jam@brunel – Horizon curated thing

quite surprisingly excellent - lots of interesting mixes of tech-aware media folks and media-aware tech geeks etc


some thoughts - evidence resistent theories about brands abound


politics is branded just like businesses - belief/trust failures are common in both


just being big eventually makes you "evil"


viral marketting doesn't (hardly ever) work...


page rank is ethical - auctioning advertises on search, social etc isn't.


crowdsources business models (financial and cellphone data plans) is cunning...but eventually they will revert to type...


I suppose there will be a formal output of the workshop...


social media folks have better slidepacks than tech/geek people:(

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