digital brand jam@brunel – Horizon curated thing

quite surprisingly excellent - lots of interesting mixes of tech-aware media folks and media-aware tech geeks etc

 

some thoughts - evidence resistent theories about brands abound

 

politics is branded just like businesses - belief/trust failures are common in both

 

just being big eventually makes you "evil"

 

viral marketting doesn't (hardly ever) work...

 

page rank is ethical - auctioning advertises on search, social etc isn't.

 

crowdsources business models (financial and cellphone data plans) is cunning...but eventually they will revert to type...

 

I suppose there will be a formal output of the workshop...

 

social media folks have better slidepacks than tech/geek people:(